You're a smoothie!

This label was for a project called 'you're a smoothie'. I researched how different shops gave off a healthy message using their packaging; the font which was used, the colour scheme etc. I particularly liked the thought of using an 8-bit style for my target audience because it was something that a gamer, aged 16-35 would immediately recognise. The slogan 'get a life' is another thing that a gamer would recognise instantly. I made this by scanning the logo into a computer and basically following the shape square by square, with the first layer of suares being black, second a light red then the inside with a strong red to make it look more like it is from a game. The rest of the label was made digitally too. If i did this again, I would do a series of different colour schemes and shapes/fruits for a series of flavours to have a wider variety.